Loop Media, Inc. Partners with Switch to Add Multiple New Channels to Switch’s Canadian Television Platform
January 12, 2021 at 08:30 am EST
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Loop Media, Inc. announced a partnership with Switch, an Edmonton-based global telecom service provider. Loop will add curated channels featuring music videos and other short-form content to Switch’s new Canadian television platform. This new partnership is a significant step for Loop’s expansion into the Canadian market, by bringing the music video library along with a vast selection of short-form content to Canada. Loop has a satellite office in Toronto. Through its partnership with Loop, Switch will be able to successfully complement streaming giants like Netflix and Crave in Canada with a homegrown focus. Loop’s music video channels include content from Canadian artists, as well as a source for curated music video content that’s currently lacking in Canada. Switch leverages the experience and expertise it has gained from seventeen years in the industrial/commercial markets to provide a responsive, innovative solution and “get it done yesterday” attitude with the development of the Switch OTT mobile app for consumers available across Canada. Switch is driven to give its customers more choice, better service and better prices. The entertainment industry is evolving, and Switch is proud to be a part of this change. In addition to enjoying Loop music videos and other premium short-form content on Switch, audiences can enjoy the music video library with the new Loop app for iPhone and Android. Businesses can also entertain their customers using the Loop Player, a small set top box that plays Loop Media’s growing collection of over 500,000 music, film, TV, sports and gaming videos. True to its name, Loop’s technology uniquely enables consumers to directly influence and control the Loop “in business” experience (in restaurants, bars, venues) via the same Loop consumer app, thereby linking the two. No other video app features that innovative power.
Loop Media, Inc. is a multichannel digital video platform media company that uses marketing technology to offer its services. Its technology and library of videos and licensed content enables it to curate and distribute short-form videos to out-of-home (OOH) dining, hospitality, retail, convenience stores and other locations and venues to enable them to inform, entertain and engage their customers. Its technology provides third-party advertisers with a targeted marketing and promotional tool for their products and services and, in certain instances, allows it to measure the number of potential viewers of such advertising and promotional materials. It distributes its content and advertising inventory to digital screens located in OOH locations primarily through its owned and operated platform of Loop Media-designed small-box streaming Android media players (Loop Players) and legacy ScreenPlay computers, and through screens on digital platforms owned and operated by third parties.
LOOP MEDIA, INC. 
