LifeApps Brands Inc. Appoints Bobby Blair as Chief Executive Officer
January 31, 2018 at 08:30 am EST
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LifeApps Brands Inc. announced the appointment of Bobby Blair as Chief Executive Officer. As a visionary businessman and highly regarded LGBT media pioneer, Mr. Blair will apply his platform and business methodology to secure advertising and sponsorship revenue from individual advertisers, utilizing an advertising agency model along with its own customized digital platform. Mr. Blair's skill in developing and delivering cutting-edge, global, digital media marketing and his passion for serving the LGBT community will permit LifeApps Brands Inc., to meet its goal of becoming the global leader in the lucrative LGBT Digital Media Marketplace. Mr. Blair enjoyed a very successful tennis career as a top ranked amateur and winner of two professional events. In 1992, he became a coach of World Team Tennis for Billie Jean King and went on to become one of the youngest general managers in professional sports history as head coach and general manager of the Tampa Bay Action. That same year, Mr. Blair founded his own tennis academy in Orlando, Florida. He served as a USTA National Coach in 1997.
LGBTQ Loyalty Holdings, Inc. is a financial methodology and media company. The Company is focused on unlocking the purchasing power of the LGTBQ community globally by offering a LGBTQ Index and core ETF portfolio that attract institutional investors and corporations. It provides the Loyalty Preference Index (the Index ETF), branded as the LGBTQ100 ESG Index, which is an environmental, social, and governance (ESG) Index. Its LGBTQ100 ESG Index integrates lesbian, gay, bisexual, transgender, and questioning (LGBTQ) community survey data into the methodology for a benchmark listing of the nations financially performing large-cap publicly listed corporations. The Index ETF provides the LGBTQ community and their allies with various Fortune 500 companies that support and implement diversity, inclusion, and equality policies within their organizations. The Company, through its wholly owned subsidiary, Loyalty Preference Index, Inc. (LPI), provides an index for the LGBTQ + ESG100 ETF.