Lectra announced that ELLASSAY has chosen Lectra Fashion PLM to support its brand management and global business strategy. The motivation to adopt Lectra Fashion PLM came from the need for the company to optimize its management process and support growth. ELLASSAY designs and develops 80% of products in-house and manufactures their entire range themselves.

Lectra Fashion PLM will help ELLASSAY improve collaboration between its design, development and production teams. With Lectra's Fashion Platform, each department will be able to work with the same information in real-time. Xia Guoxin is directly in charge of planning, design and development so having a consolidated view is particularly important, especially for early decision-making. Lectra Fashion PLM will also help the company better control workflow and collection planning.

As the company goes global, producing more styles while mastering margins is a critical issue. By allowing ELLASSAY to manage the entire fashion development process with a comprehensive solution, Lectra Fashion PLM will help the company optimize costs.