Leap Wireless International, Inc. : Cricket's Muve Music Exceeds 500,000 Customers in Less Than One Year

SAN DIEGO, Jan. 9, 2012/PRNewswire/ -- Cricket Communications, a leading provider of value-driven wireless servicesa wholly owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP) today announced that its innovative Muve Music service has surpassed 500,000 customers in less than one year. Since its January 2011launch, Muve Music has grown to become the No. 2 digital music subscription service in the US. In addition, Muve Music's customers are also demonstrating heavier usage of the service than any other mobile music offering. On a monthly basis, Muve Music customers listen to music on their phone approximately 40 hoursdownload roughly 300 songs over Cricket's 3G network.   

"We're very pleased with Muve Music's first year results," said Doug Hutcheson, presidentchief executive officer of Cricket Communications. "Muve Music has become a leading digital music service in a very short timeCricket is seeing subscriber growth, ARPU increasea positive churn trend on the back of this unique new product idea."

In the final months of 2011, Muve Music's accelerating growth is attributed to affordable Android phone offeringsexpanded nationwide distribution. Muve Music was integrated into three new affordable Android phones that Cricket launched in the thirdfourth quarters of 2011. Starting at $55/month, Cricket customers are now able to purchase Android service that includes unlimited musicnationwide talk, textweb. In addition, Cricket took to the national stage with Muve Music as its headliner through expanded distribution relationships with leading national retailers that broadened awareness across the UShelped increase sales of the Muve Music product offering.

"We've brought a fresh approach to digital musicthe wireless space," said Jeff Toig, SVP Muve Music. "We developed an innovative product that included unlimited music in Cricket's wireless offering. We targeted a customer segment that others are not focused ondesigned a world class digital music experience, specifically architected for the mobile phonewireless network delivery. This is a unique formula in the market todayour success through the first year of operation demonstrates that it's working."

Customer Usage & Engagement Off The Charts
According to Cricket's research, Muve Music customers are deeply engaged with the service. Their Muve Music capable phones have replaced MP3 players, iPodscomputers as the primary music device in customers' lives. With Muve Music, customers are downloading trackslistening to music on the phone that's with them all the time, wherever they go.

• On a monthly basis, Muve Music customers listen to music on their phone approximately 40 hoursdownload roughly 300 songs over Cricket's 3G network
• Since Muve Music's launch in Q1 2011, customers have downloaded more than 500 million songslistened to more than 1.5 billion tracks in the service
• Monthly, Muve Music's customer base downloads more than 90m songslistens to more than 260m songs
• According to a leading music tracking service, in the month of December, Muve Music's usage represented more than 90 percent of all tethered streams for the top 300 songs tracked in the mobile applications category, which includes services such as Rhapsody, SpotifyMOG
• More than two-thirds of Muve Music's customers have at least one active ringtoneringback tone set in the service

How to Get Muve Music
Muve Music is available at Cricket company-owned stores, authorized Cricket dealersat , as well as through select national retailers. Cricket's Muve Music offering is the first wireless rate plan to include unlimited music. Starting at $55/month, the plan includes unlimited song downloads, ringtones,ringback tones, as well as nationwide calling, unlimited messaging3G mobile data. Muve Music is the first music experience designed specifically for the mobile phone- no syncing, no computers, no cords needed - ever. Discoverdownload music quicklyeasily from Muve Music's catalog of millions of tracks right from your phone. With the ever-growing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music EntertainmentEMI Music as well as independents IODA, INgroovesMerlin.

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About Cricket

Cricket is the pioneer of simpleaffordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.9 million customers. Cricket products are available nationwide. Cricket offers wireless voicebroadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited textpicture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling featuresfeature-rich mobile applications such as popular games, ringtoneswallpapers. For more information on Cricket, visit .Leap Wireless International, Inc., headquartered in San Diego, Calif..

SOURCE Cricket Communications

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