Lassonde Industries Inc. (TSX:LAS.A) announces a normal course issuer bid. Under the bid, Lassonde Industries will repurchase up to 177,712 Class A subordinate voting shares, representing 5.49% of its issued capital and 10% of the public float. The shares will be repurchased through the facilities of The Toronto Stock Exchange.

The repurchased shares will be cancelled. Under the Toronto Stock Exchange Rules and policies, Lassonde Industries is entitled on any trading day to purchase up to 1,000 Class A subordinate voting shares. Once a week, in excess of the daily 1,000 repurchase limit, Lassonde Industries may also purchase a block of shares not owned by an insider having a purchase price of CAD 0.2 million or more, of at least 5,000 shares having a purchase price of at least CAD 0.05 million, or of at least 20 board lots of shares which total 150% or more of the average daily trading volume, the whole in accordance with the Toronto Stock Exchange rules.

The bid is launched as the company feels that it may be advantageous to engage in purchases of the Class "A" subordinate voting shares, from time to time, when, in the opinion of management, they are trading at prices which reflect a discount from what management considers to be appropriate value of the Class "A" subordinate voting shares. In addition, Lassonde is of the opinion that its shareholders will benefit from the reduction of the number of Class "A" subordinate voting shares issued and outstanding as a result of purchases under the normal course issuer bid. Lassonde Industries reserves the right to discontinue purchases at any time prior to January 13, 2015.

In connection with the Bid, Lassonde will establish an automatic purchase plan (Plan)., No directors, officers or insiders of Lassonde intend to sell their Class "A" subordinate voting shares under the proposed purchase. The bid will end on or before January 13, 2015. As of January 1, 2014, Lassonde Industries has 3,235,300 Class A subordinate voting shares outstanding and 1,777,128 Class A subordinate voting shares in public float.