'As a medium, outdoor advertising has tremendous power to drive awareness of important issues and inspire action,' said Barbara Campbell, real estate manager at Lamar Advertising of Milwaukee. 'Two million Americans like me suffer from this progressive disease. We are proud to support the Rheumatoid Patient Foundation and join with many of their partners to mark the day and help bolster education efforts that hopefully will lead to earlier diagnoses and better treatments.'
Rheumatoid Awareness Day was created in 2013 to, in part, generate support for increases in much-needed funding for crucial research toward effective treatments and a cure. Rheumatoid Arthritis currently receives only 8% of government funding per patient of comparable diseases. In years past, the organization has primarily used digital channels to spread its message. This year, Lamar is making selected billboards in high-trafficked locations available to help the organization reach a wider and more captive audience.
'We are so grateful for this partnership with Lamar Advertising, which has allowed us to broaden our rheumatoid disease awareness efforts across the country,' said Dana Symons, Vice President of the Rheumatoid Patient Foundation. 'Our community has responded with tremendous enthusiasm to the billboards as they help bring this misunderstood and often invisible illness into the public light.'
The billboard creative, designed by the Rheumatoid Patient Foundation, features the faces of actual rheumatoid disease patients who have donated their photos for awareness purposes. The campaign began earlier this month and will culminate on February 2nd.
About the Rheumatoid Patient Foundation The Rheumatoid Patient Foundation is a 501c(3) non-profit organization dedicated to improving the lives of people with rheumatoid disease. RPF was founded in 2011 to address a significant lack of disease education, comparatively low levels of research funding, and difficulty obtaining adequate treatment. RPF is committed to creating pathways to better clinical care and disease outcomes through education, awareness, and patient-centered research. For more information, visit http://rheum4us.org or follow RPF on Facebook or Twitter.
Press Contacts:
amcalpin@lamar.com Dana Symons Vice President, Rheumatoid Patient Foundation (616) 443-1998
dana@rheum4us.org
Lamar Advertising Company published this content on 23 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 23 January 2018 14:29:16 UTC.
Original documenthttp://www.lamar.com/About/NewsandEvents/Partnering-with-Rheumatoid-Patient-Foundation-in-Support-of-Rheumatoid-Awareness-Day
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