L'Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home, and Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities. The unveiling of Colorsonic is a continuation of L'Oréal's commitment to delivering exceptional personalized beauty experiences rooted in sustainability. Features that reflect this commitment include Post-Consumer Recycled Plastic: Colorsonic is a reusable device with a recyclable formula cartridge that uses less plastic per application than home box haircolor, Reusable Gloves: Existing at-home haircolor includes single-use gloves in every box.

Colorsonic replaces single-use gloves with gloves that can be reused up to 10 times and are high-performing in protection and Reduced Shipping Packaging: The Colorsonic device and color cartridges are shipped in certified recyclable paper mailers. L'Oréal plans to launch Colorsonic to consumers in the U.S. beginning in early 2023. In addition to transforming the at-home haircoloring experience with Colorsonic, L'Oréal is also focused on the next evolution of the salon haircolor experience.

L'Oréal will also be unveiling Coloright ahead of CES 2022. Coloright is an AI-connected haircolor system for salon stylists that creates on-demand, customized haircolor. It puts innovation in the hands of professional colorists and customizes salon haircolor experience powered by a patented algorithm to offer more precise colorations.

The machine features a reader, which analyzes the client's hair, measuring factors that influence color's effectiveness, including haircolor, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized haircolor recipe. The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.