Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvent consumer haircoloring experience through user-design breakthroughs at home and in the salon
Clichy, ahead of CES 2022, the world's premier consumer technology conference, the
'Our century-long, deep experience and leadership in haircoloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the haircoloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of haircoloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired haircolor results anywhere in the world.
When the COVID-19 pandemic caused the temporary closure of many salons, the at-home haircolor business grew by 6%. During this time, consumers experienced the challenges of an at-home haircoloring process that has remained virtually unchanged for decades, namely the messiness of hair dye and the difficulty of applying haircolor to hard-to-reach places.
Developed in response to these consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a haircolor. The device then dispenses the right dose of haircolor and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair. In five steps, the consumer can:
1. Select a haircolor out of 40 shades on the Colorsonic The ammonia-free haircolor kit is conveniently shipped directly to homes.
2. Load color cartridge into device for on-demand color mixing. The color and developer are kept separate until the device is turned on, a critical component to preserving the color and keeping it fresh.
3. Brush device from roots to ends for uniform color application. The oscillating nozzle-tested rigorously to prevent leaking, over saturation, and dripping-moves 300 times per minute to effectively cover hair quickly. An attachment is also included for those with long hair (shoulder length or longer).
4. Wait 30 minutes. Then rinse, style, and go.
5. Remove cartridge from device and store the remaining color, for easy touch-ups anytime. The cartridge system allows Colorsonic to store the remaining color for touch-ups and gray coverage.
'After years of research and development, we are thrilled to unveil technologies ahead of this year's Consumer Electronics Show that modernize the experience for millions of people worldwide who color their hair at home and in the salon,' said
The unveiling of Colorsonic is a continuation of
Post-Consumer Recycled Plastic: Colorsonic is a reusable device with a recyclable formula cartridge that uses less plastic per application than home box haircolor.
Reusable Gloves: Existing at-home haircolor includes single-use gloves in every box. Colorsonic replaces single-use gloves with gloves that can be reused up to 10 times and are high-performing in protection.
In addition to transforming the at-home haircoloring experience with Colorsonic,
The machine features a reader, which analyzes the client's hair, measuring factors that influence color's effectiveness, including haircolor, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized haircolor recipe. The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.
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