According to a 2014 Nielsen and Natural Marketing Institute report, eating protein and breakfast is top of mind for consumers, and most people say that breakfast is actually the most important meal of the day. Parents are looking for convenient, satisfying breakfast options for their children. The new Bagel Bites® Breakfast products come in several exciting options for kids and adults to enjoy, like Bacon, Egg & Cheese or Bacon, Sausage & Cheese. To add to the excitement, Bagel Bites brand is bringing back its jingle from the 1990s and modernizing the iconic song for a new generation of consumers. The digital campaign starts today, and the spot will air through online video channels and on Pandora.

“Bagel Bites Breakfast are a convenient option for busy parents who want to feed their kids a savory breakfast with protein,” said Mike Betts, brand manager. “They are a good source of protein, with 8-10 grams of protein per serving.”

Bagel Bites Breakfast are made with real cheese, 100% real bacon and sausage--all on mini-bagels that are made from scratch and baked fresh daily.

“We all know parents are looking for high quality breakfast options during the school week, and it helps that a brand kids love like Bagel Bites is finally delivering that,” said Betts.

Bagel Bites Breakfast are available in the breakfast sections of major retailers. Visit bagelbites.com or www.facebook/bagelbites to learn more or see the new commercial here: https://www.youtube.com/watch?v=kNAAz2I6z9Q

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.