Komercni banka, a.s. : Komercní banka paid more than CZK 270 mil. to its clients in bonuses
January 31, 2012 at 12:54 pm EST
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Prague, 31 January 2012 - As of the launch of the programme
MojeOdm?ny, Komer?ní banka has paid more than
a quarter of billion CZK in bonuses to its clients. In
the Czech Republic, a unique conception of the price
policy enables the clients to acquire financial bonuses for
using standard banking services.
"The programme MojeOdm?ny noticed a huge upswing
last year. At the end of 2010, only a few thousand
clients reached the bonuses, while now we pay bonuses to
more than half a million of clients", said Jozef
Ry?avý, Head of Marketing Planning.
The bonuses are interesting for a wide range of
clients, in which they are really attractive, for example,
for married couples. According to Komer?ní banka's survey,
65% of clients prefer that husband and wife have their own
accounts. Therefore, Komer?ní banka has prepared the
Program Rodina - when husband and wife may have separate
accounts but they can mutually help each other to acquire
bonuses and get half of the charges back in the form of
bonuses.
"The Program Rodina offers all necessary bank service
for two and moreover, thanks to the bonuses paid to
clients, an ancient partnership dilemma, whether husband
and wife are to have their individual accounts and pay two
sets of charges or to choose only one joint account, is
fading away. In Komer?ní banka, they may simply have two
accounts for the price of one", added Ji?í Kvítek,
Head of Segment Management, Individuals.
MojeOdm?ny may be acquired in Komer?ní banka not only by
individual clients but also by entrepreneurs, companies and
municipalities. From the overall CZK 270 million,
Komer?ní banka has already paid CZK 50 million to
them in bonuses.
The programme MojeOdm?ny is based on an idea that the
client may influence the amount of bonuses received from
the bank by their own activity. "Therefore, Komer?ní
banka within the frame of its price policy gratifies such
behaviour of clients which is comfortable for them and at
the same time optimal in terms of costs for the bank",
added Jozef Ry?avý.
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Komercni Banka a.s. is one of the largest Czech banking groups. Net interest income breaks down by activity as follows:
- retail bank (59.1%): sale of classic and specialized banking products and services (leasing, consumer loan, retirement funds management, insurance, etc.);
- business bank (33.1%);
- investment and market bank (5%): investment funds management, financial intermediation, etc.;
- other (2.8%).
At the end of 2021, the group had CZK 948.6 billion in current deposits and CZK 738.9 billion in current loans.
Products and services are ensured through a network of 242 branches located in Czech Republic.