Mirriad Advertising plc, a video technology company delivering in-video advertising globally, is pleased to announce that it has renewed its contract with Alibaba-owned Youku.

Youku, one of China's leading entertainment platforms, deploys Mirriad for in-video advertising, an important component of its content monetization strategy. Youku signed an exclusive contract with Mirriad for China in late 2015 shortly before being acquired by Alibaba. The initial phase of this contract expired in December 2017 and has now been renewed, on a non-exclusive basis.

Youku have been instrumental in introducing in-video advertising to the Chinese market and have run multiple in-video campaigns to-date. Most notable is the recently completed Tangeche campaign. Tangeche is one of China's leading financial automotive leasing businesses and during the period the campaign targeted younger drivers and featured embedded advertising in a large number of shows aired on Youku's platform reaching a very large number of viewers in the target demographic.

Mark Popkiewicz, CEO of Mirriad said: 'We are very excited about this agreement with Youku as we enter the next phase of growth in China. The Tangeche campaign has demonstrated the tremendous marketing power of in-video advertising and it's true potential as an important tool for marketers'.

About Mirriad

Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.

Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.

Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and SãoPaulo.

Enquiries:

Mirriad Advertising plc
Mark Popkiewicz, Chief Executive Officer
David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Public Relations
Hudson Sandler LLP
Daniel de Belder
Bertie Berger

Tel: +44 (0) 20 7796 4133

IP Group plc published this content on 26 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 January 2018 07:44:09 UTC.

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