Valued at roughly
The report identifies cost reduction and efficiency as the primary drivers to use AI in broadcast and media. In a data-heavy industry such as multimedia broadcast, the more granular insights that can be extracted from data, the more benefit it will deliver in efficiencies to adopters of the technology.
“We have long known that AI and machine learning will deliver significant improvements to operations throughout the video ecosystem, and this research delivers a nuanced perspective on what these critical technologies have accomplished and have yet to improve,” said
AI and ML offer the potential to augment existing video encoding methods to reduce file sizes and bit rates whilst maintaining visual quality. The report also suggests ML techniques are beginning to influence new solutions for the video industry, though its benefits are not always universal or immediately tangible. Research shows machine learning will play a role in defining advanced video coding mechanisms, even though the significant complexity in encode and decode operations make traditional tools more efficient than AI-based alternatives. For instance, the state-of-the-art Versatile Video Coding (VVC) standard offers a roughly 40% compression improvement over HEVC but carries a tenfold increase in encoding complexity.
“As AI-based methods evolve, the technology will become even more entrenched in video encoding and decoding solutions,” said
To learn more about the findings of the report, “AI and Machine Learning in the Video Industry: New Opportunities for the Entertainment Sector,” please click here.
About InterDigital ®
InterDigital develops mobile and video technologies that are at the core of devices, networks, and services worldwide. We solve many of the industry’s most critical and complex technical challenges, inventing solutions for more efficient broadband networks, better video delivery, and richer multimedia experiences years ahead of market deployment. InterDigital has licenses and strategic relationships with many of the world’s leading technology companies. Founded in 1972, InterDigital is listed on NASDAQ.
InterDigital is a registered trademark of
For more information, visit: www.InterDigital.com
InterDigital Contact:
Roya Stephens
Email: Roya.Stephens@interdigital.com
+1 (202) 349-1714
About Futuresource
For further information, visit: www.futuresource-consulting.com
Futuresource Contact:
Kayley Bright
Email: kayley.bright@futuresource-hq.com
+44 (0) 1582 500100
Source:
2021 GlobeNewswire, Inc., source