Indigo is thrilled to announce the launch of Mini Marché. This curated 'shop-in-shop' experience is dedicated to supporting small and local Canadian businesses within the IndigoKids and IndigoBaby departments. Applications to apply are open now, and products from businesses selected will be available both at indigo.ca and in select stores as early as Fall 2021. Dedicated to elevating local brands, Indigo recognizes the opportunity to support local in a bigger way by disrupting the traditional way of bringing on new brands. To kick off this initiative Indigo is launching a casting call inviting small Canadian businesses to submit and pitch their kids and/or baby products for consideration, with applications accepted from January 18 to February 12, 2021. Priority will be given to innovative and unique brands who can identify under one of the following six criteria: Canadian owned or managed; BIPOC (Black, Indigenous, People of Colour) owned or managed; Women owned or managed; LGBTQ2+ owned or manage; Environmentally friendly (organic, chemical-free, locally sourced, ethically made); Philanthropic and purpose driven.