YOU On Demand Holdings, Inc. announced that it has appointed Mr. Mingcheng Tao as the Company's Chief Executive Officer (CEO), effective January 22, 2016. YOD also increased the size of its Board of Directors from seven to nine and appointed Mr. Tao, along with Ms. Pao-Yun (Polly) Wang, to fill these newly created vacancies.
Mr. Tao comes to YOU On Demand with significant operational and executive management experience in the content distribution and video on demand space in China.
In 2014, he was nominated for the CNBC Asia Business Leaders Award. Prior to BesTV, Mr. Tao served as the President of Shanghai Interactive Television Co. Ltd. and Vice President of Shanghai Television Broadcasting Group Co. Ltd. where he had direct executive management duties in the areas of content acquisition, content production, technology and other services. Mr. Tao replaces Weicheng Liu as CEO.