A report by IPSOS, commissioned by Hyatt, uncovers key travel drivers this year; one in two travellers choose their destination based on weather conditions and 4 in 10 Britons say their 2024 travel budgets exceed last year's spend
According to an IPSOS report commissioned by Hyatt[1], two thirds (65%) of European and Middle Eastern travellers plan to maintain or increase their travel budgets this year.
The report, which was commissioned to better understand people and the factors driving their travel decisions throughout 2024, is based on insights from 750 respondents across
Trend #1. Travellers do not plan on cutting down travel spend
Despite the global economic challenges, most travellers across the region say that they will have the same budget or higher for travel compared to last year. More than half of
Beyond budget considerations, 2024 is the year for 'the trip of a lifetime' for 8% of respondents, and more than one in ten (12%) British travellers.
Trend #2. Weather conditions are a key deciding factor
When deciding where to travel, weather conditions at the destination are the second most important consideration (50%) for travellers from the surveyed region, trumped only by lodging costs (53%), and exceeding the importance of both transport costs (42%) and the experience offering at the destination (also 42%).
Against a backdrop of uncertain summer weather, almost one-in-three (61%) German consumers see the weather as an important factor when choosing where to travel, versus 45% of French travellers, 47% of Britons, and 48% of those in
Trend #3. Taking a break and relaxing is the most common motive for travelling
Though some travellers are seeking adventures this year, the majority (42%) want to take a break and relax. This is the case for French (45%), British (41%) and German (52%) travellers, who place this as their number one travel motive. For Spanish holidaymakers, living new experiences takes first place (40%), and for those from the
In the
Trend #4. Domestic travel is in
Domestic trips are playing a key role for travel in 2024, according to the report. Approximately three in four (73%) of
Concurrently, transport costs are considered a key deciding factor by 42% of respondents across the region, and this is a particular focus for
Alongside the appetite for domestic travel, more than half (55%) of consumers in the region intend to travel abroad, with 35% planning a trip somewhere they have never been before. French and
Summer holidays are a highlight in many guests' calendars, offering precious time to relax and explore destinations at home or abroad. As part of the wider consumer trend for prioritising memorable experiences and travel within annual budgets, it is fantastic to see consumers' appetite to enjoy breaks here in the
The approach to travelling identified in the report is consistent with Hyatt's ambitious growth journey in
For more information about Hyatt hotels, please visit: www.hyatt.com.
The term 'Hyatt' is used in this release for convenience to refer to
The results mentioned in this press release are the findings of IPSOS, and Hyatt's commissioning of such study is not an endorsement of its findings. Hyatt makes no representations or warranties with respect to the same.
[1] Consumer Study on Travel Trends 2024: IPSOS conducted a survey of n=750 respondents in
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