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Among the investors in Unbox, the fintech company of ex-marketer
The company: Unbox links digital money to a social purpose, using blockchain technology. Fostplus, among others, knocked on Saelens' door to test smart deposits on garbage. The test, after a preliminary pilot project at investor KBC, was conducted at Bobbejaanland. In exchange for sorting trash, park visitors received digital tokens, which they could spend in the park.
The news: The
- As became known earlier,
HSBC Asset Management , a part of the British major bank of the same name. is the main investor with8 million euros . -
The remaining
4 million euros comes from SFPIM Relaunch, one of the investment vehicles of the federal private equity firm. SFPIM's ambition is to anchor promising local tech companies at home and sees Saelens' venture as fitting that bill.
More context: With
👉 "As a host country of the
In depth: Saelens and his directors elaborated their underlying philosophy in a white paper. "Money is a wonderful invention, but dated in its current form. It is time to invent something new," it reads.
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