Hovding Sverige publ AB is a Sweden-based company engaged in the manufacturing of bicycle protective accessories. The Company's main product is Hovding, an airbag helmet for bicyclists. It has a form of a collar to be worn around the neck and contains a folded-up airbag, which unfolds in case of an accident. Hovding consists of two parts: a collar, which encloses the airbag, and a shell in three different designs. It is available in such countries as Finland, Norway, Denmark, Estonia, the United Kingdom, Germany, France, the Czech Republic, Slovakia, Belgium, Austria, Switzerland, Turkey and Japan, as well as via and online store.
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