Alexandra O Hare, an experienced executive in merchandising, product development and brand management, has joined Hooker Furniture Corp. as vice president of merchandising for Hooker Case Goods. She reports to Jeremy Hoff, president of Hooker Case Goods. O Hare served most recently as director of merchandising for Baker Furniture. Before that, she was with Bernhardt Furniture as manager of global accounts and has held multiple merchandising roles with Baker including brand and product management and merchandising analytics.