As of September 14, 2015, Frank Hoogland is assuming the role of Head of Global Marketing & Sales at the Hochdorf Group. In this newly created role Hoogland will be responsible for forward integration. The initial focus will be on the established Baby Care business and on developing the Kids Food business area.

Frank Hoogland joins the senior management team in this role. He subsequently worked in various international companies, focusing on brand and marketing management. Since 2003, Hoogland has had a range of management responsibilities as marketing manager and marketing director in the area of infant formula.

He has been business development director at Fonterra since December 2012.