Hilton has announced the launch of a new brand that offers guests a refreshing choice for an independent hotel stay, Tapestry Collection by Hilton. Tapestry Collection by Hilton was curated due to customer and owner demand for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices. Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels. In addition, each stay is backed by the reassurance of the Hilton name as well as its unmatched commercial engine and Hilton HHonors program.