The new fashion brand & Other Stories, within the H&M group, will launch its first collections during spring in seven cities and through an online store on stories.com in ten European countries. During spring & Other Stories is launching its first stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. Moreover an online store launches on stories.com in Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and United Kingdom.

The new fashion brand & Other Stories will be offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. The lines are diverse, ranging from masculine tailoring to feminine chic and are designed to provide endless styling choices. The aim is to design lasting wardrobe treasures within a wide price range.

Store addresses: Barcelona, Passeig de Gr cia 8-10; Berlin, Neue Sch nhauser Strasse 15; Copenhagen, Amagertorv 29; London, 256-258 Regent Street; Milan, Corso Vittorio Emanuele 1; Paris, 277 Rue Saint-Honor; Stockholm, Biblioteksgatan 11.