David Beckham's debut Bodywear collection for H&M has
quality and longevity at its core. This first collection
introduces nine underwear styles for men which will go on
to form the products of the long-term unique partnership
between David Beckham and H&M. Designed by David's
in-house team and sold exclusively at H&M, the focus is on
fit, function, comfort and design, avoiding overt branding
to present a range of new classics, comprising of briefs,
boxers, vests, T-shirts, pyjamas and long johns. The result
of eighteen months of research and development, the
collection aims to set a new standard in men's bodywear
for the 21st century. Available from 2nd February 2012 at
1,800 H&M stores worldwide as well as on-line.
"Working with a team has always been a key part of my
life and I found that to be the same when developing this
range. Collectively with my design team we spent time
working on the feel, fit and style to ensure the product is
not only something I would wear but one which I would be
proud to put my name to. I always want to challenge myself
and this was such a rewarding experience for me. I'm
very happy with the end result and I hope H&M's male
customers will be as excited as I am." David Beckham.
"The David Beckham Bodywear collection for H&M is full
of pieces that men will love. It's an amazing debut
collection, with so much attention paid to the function and
quality of the garments. David Beckham is one of the most
respected men in the world today, and I can't wait to
see how the range will grow and evolve in the seasons
ahead." Ann-Sofie Johansson, H&M's Head of
Design.
To create the ultimate bodywear collection, it's all
about finding the perfect garment with the perfect
detailing, like the most comfortable elastic for a brief,
with a label which does not scratch along with seams which
do not rub against the body. It has to be the right shade
of grey for a long-length vest; the perfect sleeve length
for a fitted T-shirt. David and his design team worked with
pieces from David's own wardrobe, incorporating
David's own unique style aesthetic in order to create
and build a meaningful bodywear brand from the outset.
It's why the waistband branding is minimal: instead,
the signature is found in the design of the pieces
themselves.
This first collection presents the nine key products in
their most basic form to highlight the quality of the
design. There are four underpant styles - briefs, trunks,
boxer briefs and woven boxers; three tops - David's
perfect T-shirt, vest and Henley; and then two bodywear
styles - pyjama bottoms, and also long johns, the secret
favourite undergarment of many men in the colder months.
Cotton is used throughout, with the right elastane in the
briefs, trunks, T-shirt and vest to still have a soft feel.
Cotton waffle is used in the Henley and long-john, and a
special finish on the 100% cotton pyjamas to ensure they
retain their shape. The collection is a first in a
longterm
partnership with H&M, which will seasonally develop with
new styles, new fabrics and new patterns which will all
follow the quality-focused blueprint of David's new
classics.
Please visit http://dbcollaboration.hm.com
for press material.
For more information please contact H&M's press
service:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00
Or contact your local press contact
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