When the snow melts and the thermometer rises, kids and adults can get outside in their new skate shoes for exercise after hunkering down for the winter. This month, U.S.-based Heelys, Inc. (NASDAQ: HLYS) announces its spring line of skate shoes in new styles and color combinations for children, tweens, teens and adults. Look for the company's latest editions of its versatile shoes online at the Heelys Shop in March.

While the spring lineup is filled with trendy styles, Heelys aren't only about looks. For those wanting to engage in more of an active lifestyle or get ready for fair-weather sports and summer's boardwalk and beach activities, Heelys are a great choice. Heeling is a sport that can be enjoyed almost anywhere and is a great way to stay fit – it builds leg muscles and tones the abdomen, arms and shoulders as the skater maintains balance while changing direction and turning corners.

Heeling is also fun way to unwind and work out after a long day of sitting and concentrating at school or at work. At the end of the day, kids and adults alike can pop their wheels back into their shoes to convert them to a convenient mode of transportation for the trip back home.

For beginners, Heelys continues to offer new styles in its two-wheeled product, the Hx2. Heelys Hx2 has two removable wheels in each shoe for younger wearers and those new to Heeling. Similar to training wheels for a bicycle, Heelys Hx2's second set of wheels makes it easier for the wearer to maintain balance and get the hang of skating quickly. When skaters want more of a challenge, the Hx2 can be converted into one-wheeled Heelys by removing one set of wheels, or they can be transformed into street shoes by popping out both wheels.

Because of their dual-functionality as a skate and a shoe, Heelys also come at a great value. ?In these economic times, our dual-purpose shoes are a good way to stretch limited family dollars,? says Rick Groesch, vice president of brand engagement at Heelys. ?For kids' fast-growing feet, Heelys' retail price range of $49.99 to $59.99 provides two products – a shoe and a skate - and helps save money for other purchases.?

Heelys spring styles will be available this March at http://shop.heelys.com in a variety of styles and sizes:

Wave

MSRP: $54.99

Boys Styles:

  • Sizing: 12C – 6 Youth, 7 – 12 Men's
  • Colors: White/Black; Black

Girls Styles:

  • Sizing: 12 C – 6 Youth; 7-9 Unisex
  • Colors: Black/Purple; Gray/Pink

Straight Up

MSRP: $49.99

Boys Styles:

  • Sizing: 12C – 6 Youth, 7 – 12 Men's
  • Black/Red; Black/White

Girls Styles:

  • Sizing: 12C – 6 Youth, 7 – 9 Unisex
  • Colors: Black/Fuchsia

Sassy

MSRP: $49.99

Girls Styles:

  • Sizes: 12C – 6 Youth
  • Colors: Black; Purple

Blade

MSRP: $54.99

Boys Styles:

  • Sizing: 12C – 6 Youth, 7 – 12 Men's
  • Colors: Black/Charcoal; Sand/Dark Brown

Jazzy (HX2)

MSRP: $54.99

Girls Styles:

  • Sizing: 12C – 6 Youth, 7 – 9 Unisex
  • Colors: Vista Blue; Black/Pink

Boys Styles:

  • Sizing: 12C – 6 Youth, 7 – 9 Men's
  • Colors: Black/White

Heelys is committed to responsible skating and offers a How-To-Video on its Web site at www.Heelys.com. Heelys encourages parents to review training materials with their kids to ensure a safe skating experience. In addition, Heelys provides a Responsible Skating Agreement on its website for kids and parents to learn about good etiquette while skating.

Visit www.Heelys.com and the products section to find out where to buy all of Heelys' newest styles.

Follow Heelys on Facebook - http://www.facebook.com/Heelys, Twitter - http://twitter.com/Heelysworldwide and YouTube - http://www.youtube.com/Heelysworldwide.

NOTE TO EDITORS: High-resolution photos and look book are available on request.

Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its patented, action sports-oriented products to the youth market under the Heelys ® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth removable wheel in the heel. Its new product, Heelys Hx2, uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket, which allows them to skate farther, faster and longer. Instructional videos on how to get started can be found at http://www.Heelys.com.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of Heelys are ?forward-looking statements? for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as ?subject to,? ?believes,? ?anticipates,? ?plans,? ?expects,? ?intends,? ?estimates,? ?may,? ?will,? ?should,? ?can,? the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6571182&lang=en

Media Relations Contact:
TrizCom
Jo Trizila, 972-247-1369 or 214-232-0078
jo@trizcom.com
or
Company Contact:
Heelys, Inc.
Rick Groesch, 972-559-2300
VP Brand Engagement