Swedish e-commerce of tobacco and nicotine products continues to demonstrate strong performance compared to other product categories.
Nicotine and tobacco products have grown by 36 per cent year-to-date in 2023, compared to the same period in 2022. This contrasts with the rest of e-commerce, which has seen a 6 per cent decline between January and
The number of consumers shopping in the category of nicotine and tobacco products online from January to
"The increase has been sustained for nine consecutive months, emphasising the countercyclical nature of nicotine and tobacco products. The increase is from low levels. However, that means the growth potential is massive through accelerated online penetration. We will continue to convert smokers to safer nicotine alternatives", says
The Swedish Retail Federation's (Svensk Handel) E-commerce Indicator report for September shows a growth in nicotine and tobacco products compared to the same period last year, a trend that has continued for nine consecutive months.
Access the full report (Swedish) here.
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