GuestLogix Inc. announced its t-Retail Platform's latest release provides support for Branded Fares and dynamic Air Ancillary Bundles. Branded Fares enable airlines to up-sell to a bundle of flight and air ancillaries such as baggage, seat upgrades and onboard meals to create differentiated products, unique to the airline brand, thereby driving revenue growth opportunities. Through the application of merchandising rules and key data such as flight and customer profile, the t-Retail Platform enables airlines to dynamically offer customers the most compelling Air Ancillary Bundle.

The t-Retail Platform delivers seamless, omni-channel retailing across the entire customer journey at any touch point such as in the booking path, within mobile applications, via the travel operator's Contact Centre, in-flight and post-booking customer communications. The t-Retail Platform fully supports: All air ancillary products: Flight-related: Baggage, seat upgrades, onboard meals, duty-free, in-flight connectivity, onboard entertainment options, passenger comfort items, etc. Airport-related: Fast-track passes, lounge access, airport concierge services, etc.

Fine grained Product Management - the t-Retail Platform enables airline business users to create, load, configure and control product attributes within its Air Ancillary Manager catalogue. Product attributes include route/flight associations, sales conditions, availability rules and rich and multi-lingual content. Dynamic Inventory Management and Dynamic Pricing are delivered through the industry's most powerful Merchandising Rules Engine.

With Dynamic Pricing, the t-Retail Platform automatically adjusts product price based on either defined conditions (differential pricing) or product availability (yield-based pricing). The merchandising of high volume air ancillaries and Bundles augments the t-Retail Platform's market-leading capabilities for flight shopping, ground ancillary retailing, and dynamic packaging - for revenue and redemption. By combining these capabilities into a single platform, the t-Retail Platform uniquely supports the complete set of an airline's merchandising needs.