Grupo Bimbo B de C : carries out its sixth edition of the Global Energy Race, with more than 294 thousand participants worldwide and more than 5.8 million slices of bread donated to food banks.
October 14, 2021 at 07:02 pm EDT
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The virtual edition of the Global Energy Race gathered more than 294 thousand runners in 112 countries.
Once again, runners who registered had the opportunity to help those who need it the most by donating more than 5.8 million slices of bread to food banks in different countries.
Mexico City, October 14 2021. Grupo Bimbo, the world's largest baking company, celebrated the 6th edition of the Global Energy Race (GER). This is the second to be held virtually, with more than 294 thousand runners in 112 countries, with which Grupo Bimbo reaffirms its commitment to promoting physical activity and the adoption of healthy lifestyles. Also, as it is tradition, GER is a race with a cause, in which for each registration, the company donates 20 slices of bread, achieving this year the donation of more than 5.8 million slices that will be delivered to various food banks around the world.
This race is positioned as the Company's most relevant sporting event with a cause and this edition featured different distances, to be completed between October 4 and 11. Runners could choose to run 1, 3, 5, or 10 kilometers, wherever they preferred or make an equivalent video of exercises at home. The virtual nature of the race favored greater participation, as runners from all over the world joined in.
Of all the cities with participants in Global Energy Race, the countries with the highest number of runners registered for the race were as follows:
• China, with +85,000 participants
• Mexico, with +58,000 participants
• Peru, with +35,000 participants
"At Grupo Bimbo we have been able to adapt with agility to current times and the 6th edition of our Global Energy Race is a clear example of our resilience, that has led us to attain great results. We want to thank our more than 294 thousand runners at this edition who, by joining this great cause, showed their commitment, solidarity and allowed us to donate more than 5.8 million slices of bread to food banks around the world ", said Alberto Levy, Global Marketing Vice President at Grupo Bimbo. "We invite you to get ready for our 2022 edition, to continue joining forces, thus helping more people. See you next year!" he added.
In addition, this year, the race had its own mobile application, which includes training and nutrition tips, healthy recipes and monthly challenges, where runners can, even after finishing the race, continue to have a training plan to maintain their healthy lifestyle.
With these results, the company demonstrated its commitment to the well-being of the people and the communities where they have a presence and achieved its objective of, together, the company and its participants, to do their bit to help together more than ever.
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Grupo Bimbo SAB de CV published this content on 14 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 October 2021 23:01:07 UTC.
Grupo Bimbo SAB de CV is a Mexico-based company engaged in the food processing sector. The Company focuses on the manufacture, distribution and sale of bread, breakfast bread muffins and bagels, frozen bread, cakes and smaller cakes, sweet and non-sweet cookies, tortillas, pita bread, pizza bread, tostadas and tortillas, snacks, salads and candies, among others. Its segments comprise Mexico; North America, including the United States and Canada; Organization Latinamerica (OLA), including Central and South America, and Europe. The Company operates in over 20 countries and has approximately 100 brands. The Company offers over 10,000 products under various brand names, such as Bimbo, Barcel, Sara Lee, Oroweat, Marinela, Arnold, Entenmann's, Ricolino, Dempster' and Thomas'. It operates through Groupe Adghal.
Grupo Bimbo B de C : carries out its sixth edition of the Global Energy Race, with more than 294 thousand participants worldwide and more than 5.8 million slices of bread donated to food banks.