Alliance Data to Launch Private Label Credit Card Program and Provide Database Marketing Services; Extends Co-Branded Credit Card Agreement to Drive Sales, Increase Customer Loyalty
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Under terms of the agreements, Alliance Data will provide co-brand and private label credit card services including account acquisition and activation; receivables funding; card authorization; credit card issuance; statement generation; remittance processing; customer service functions; and marketing services to Gander Mountain. Alliance Data will also build and maintain a multi-tender consumer marketing database, and provide analytics, customer segmentation and modeling to further assist Gander Mountain in its multi-channel marketing efforts.
The new private label credit card program will complement Gander Mountain's co-brand credit card program, providing select customer segments with an alternate card choice for making purchases through Gander Mountain's in-store, online and catalog sales channels. The private label credit card will be targeted to customers that meet Alliance Data's traditional credit quality standards.
Currently, Gander Mountain co-brand cardholders earn Rewards Club points for all purchases made on the card - both within and outside of the brand. Customers that open a private label credit card will also receive Rewards Club points for purchases at Gander Mountain. Both co-brand and private label cardholders can redeem their Rewards Club points for dollars-off certificates at Gander Mountain.
"We value the strong partnership that we've forged with Alliance Data and are excited to expand our profitable business relationship," said
"We are excited to broaden the relationship that Alliance Data has with Gander Mountain by providing new services that will further optimize their marketing and sales efforts," said
About GanderMountain
Gander Mountain Company (Nasdaq: GMTN), headquartered in
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of loyalty and marketing solutions derived from transaction-rich data. The Company manages more than 107 million consumer relationships for some of
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation regarding Alliance Data Systems Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the Company's Quarterly Reports on Form 10-Q for each quarterly period subsequent to the Company's most recent Form 10-K.
Contact: Alliance Data Julie Prozeller - Analysts/Investors Financial Dynamics 212-850-5721 alliancedata@fd.com Shelley Whiddon - Media 972-348-4310 Shelley.whiddon@alliancedata.com
SOURCE Alliance Data Systems Corporation