Gamma Communications : How transforming business comms can help other departments unlock their potential

Once SIP trunks are installed, there is a whole layer of applications that can be added on top to deliver an enormous range of benefits. For example, there are call management solutions that allow businesses to apply powerful features and functions to manage inbound calls - redirects, hunt groups, call distributions and call queueing, to name but a few.

These features can deliver productivity and experience gains to end users, regardless of their department or function. Advanced analytics can provide a view of inbound call handling efficiencies, including call patterns, call abandonment and wait times. This means that departments can measure their efficiencies and make the improvements they need to drive business performance.

Saving money across the board

Helping other departments unlock their potential is just one aspect of how a business comms upgrade can deliver benefits.

Moving to SIP trunking can also bring about immediate cost savings. SIP is less costly per channel than ISDN and offers scalability depending on the capacity needs of the business - meaning you only pay for exactly what you need. You can also benefit from free call termination to UK fixed destinations, as well as free calls between connected sites, helping to lower call costs overall.

For any IT department, this is an easy win. Switching to SIP can immediately reduce costs, which is always music to the ears of the board. It also means that budget can be reinvested into other IT improvements.

Making time for better things

Perhaps the most compelling reason for making the move from ISDN to SIP is that it reduces the amount of day-to-day management the telephony system requires from IT - and reduces the complexity for end users too.

With a system that's more efficient and easier to manage, with less reliance on the network provider, staff can be freed up to dedicate their time to more important, value-adding tasks.

This will unlock the potential of every department, giving everyone the tools they need to be more productive and to achieve their goals more effectively.

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