Gaming Innovation Group Inc. launched of GiG’s sports betting services into the US market. The sportsbook delivers a seamless experience for players, who can now place bets online and on the mobile app within the state of New Jersey, and in person on the casino floor at Hard Rock Hotel & Casino Atlantic City. New Jersey was the first state in the US to open up a sports betting market following the Supreme Court’s decision in 2018 to repeal the federal ban on sports betting. Since the first bet was placed in July last year, the market has quickly grown to a value of USD 21 million per month with around 70% being online. There are 8 licensed operators competing in the state of New Jersey. The sportsbook has been delivered in time for Super Bowl, starting on 3 February. The company launching first major operator into a significant market with the possibility of more markets in the US to follow.