Vertiqal Studios strengthens position in Australia with appointment of Rifle as agency of record
October 09, 2023 at 01:02 pm EDT
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Vertiqal Studios CEO Jon Dwyer joined Proactive's Stephen Gunnion with news that the company has appointed Rifle Agency as its agency of record for Australia.
The move comes as Vertiqal experiences substantial growth in Australia and New Zealand, where viewer preferences align with those in North America and the UK. The agency will handle both creative video production and distribution across Vertiqal Studios' network.
Vertiqal Studios already reaches almost 20% of the Australian audience organically and the partnership aims to strengthen Vertiqal's presence in Australia further. The collaboration between Vertiqal and Rifle Agency is marked by a regionally exclusive white-label partnership, where Rifle will market and sell Vertiqal's creative assets and distribution services.
This unique arrangement allows Rifle to leverage Vertiqal Studios' creative expertise and extensive distribution network while offering brands tailored video content and distribution solutions. It's a low-risk strategy for both parties to explore the Australian market and offers exciting growth opportunities.
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Gamelancer Media Corp., doing business as Vertiqal Studios, is a digital-channel network and video-production studio. The Company specializes in creating viral videos, as well as the creation of endemic short-form vertical video content for social platforms, it produces and distributes more than 100 videos daily across 66 owned-and-operated channels, utilizing TV economics to monetize TikTok, Instagram, and Snapchat. It facilitates connections between brands and the digital generation by delivering relatable content across its owned-and-operated network. With advanced user data analytics, the Company provides its audience with content relevant to the Gen Z and millennial respective communities. It owns the gaming media inventory on TikTok and monetizes across its Snapchat Discover channels in partnership with Snapchat. It builds full production and distribution brand campaigns for the brands in North America, the United Kingdom, and Australia.