Future announced Future Creative, a global, full-service branded content and storytelling studio combining Future's strategic and creative expertise for advertisers looking to reach passionate audiences at scale with custom solutions that drive awareness, change brand perception and inspire consumer action. With Future Creative, brands can now reach high-intent consumers across every stage of the customer journey by leveraging the company's vast multi-platform portfolio of market-leading properties across gaming, tech, fashion, homes and more, including Marie Claire, Who What Wear, Homes & Gardens, Tom's Guide, TechRadar and PC Gamer. Future Creative reflects the breadth of Future itself, with insights-driven storytelling capabilities across print, digital, audio and in-person platforms optimized to delight and engage audiences at every touchpoint, from social-first live shopping and influencer content across TikTok, Instagram and YouTube to newsletter integrations and bespoke experiential activations.

Further, Future Creative offers an influencer marketing team dedicated to connecting brands with creators to best achieve their campaign goals. The introduction of Future Creative marks a firm commitment from Future in building out a strong and robust global branded content offering to serve its diverse and ever-increasing roster of clients, including major consumer brands and retailers across the U.S. and UK such as Nordstrom,Saks,Levi's, Old Navy, Aveda and M&S Home.