The low-price DIY store jem & fix has entered an agreement with Freetrailer to integrate the latter's digital trailer rental service into 15 stores across Sweden, providing customers with an improved and streamlined rental experience. Freetrailer provides a digital platform that allows users to book, pick up, and return trailers via an app, which currently has over 1 million users across Scandinavia. The new partnership with jem & fix aims further to enhance the convenience and accessibility of trailer rentals.

The initial rollout will feature 60 trailers distributed across selected stores. After a trip to the local DIY store, fitting materials, garden furniture, and other home accessories in the car can be difficult. That's ultimately why jem & fix decided to enter a new partnership with Freetrailer.

jem & fix has been offering trailers for rental on their own until now, but it has only been available to customers who have made a purchase at the stores. With the new Freetrailer partnership, customers can freely borrow the trailers, regardless of whether they have shopped or not. Customers can easily book trailers online through Freetrailer's app, which offers real-time availability and a straightforward reservation process.

Each of the 15 stores will initially offer four trailers, with the long-term goal of expanding the service to all 68 stores in Sweden. This gives jem & fix another strategic opportunity for local exposure.