Forrester announced the appointment of BlueConic CEO Cory Munchbach to its board, effective June 1, 2024. At BlueConic, a leading customer data platform, Cory works with Fortune 500 companies to help them navigate the ongoing challenges of the post-cookie, privacy-first era. A recognized thought leader, Cory is known for her ability to decipher the complexities of customer engagement in the digital age.

Before joining BlueConic, she was an analyst at Forrester, where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory?s work has been featured in Ad Age, AdExchanger, Adweek, The Drum, Financial Times, Forbes, Raconteur, VentureBeat, and Wired. Her leadership philosophy emphasizes the importance of an exceptional customer experience alongside a world-class platform to transform how people and businesses interact, using relevant data to create resonant experiences.

A lifelong Bostonian, Cory has a bachelor?s degree in political science from Boston College and volunteers at philanthropic initiatives in the Greater Boston community. With the appointment of Cory, the Forrester board includes eight directors, seven of whom are independent.