Fitbit, Inc. announced a relationship with Tory Burch to develop a collection of stylish accessory wristbands and necklaces for Fitbit Flex. The Tory Burch for Fitbit accessories collection will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, transforming the activity tracker into a super-chic accessory for work or weekend, day or evening. First announced at the 2013 Consumer Electronics Show (CES), the Fitbit Flex wireless activity and sleep-tracking wristband tracks steps taken, distance travelled, calories burned, active minutes and sleep, while syncing wirelessly via Bluetooth 4.0 to leading iOS and Android devices.

Fitbit's motivational and online tools let users support and inspire each other to lead healthier, more active lives.