Fad International Company SJSC is a Saudi Arabia-based Company primarily engaged in wholesale and retail sale of women's clothing. The Company owns and manages approximately two fashion brands, femi9 and Vivid Flair London, with approximately 71 stores across three continents. Both brands are managed completely in-house, from design, logistics and production to distribution and retail processes. The brand offering consists of casual, occasional wear, formal and semi-formal wear especially designed to fit the lifestyle of young dynamic women. The Company operates in Saudi Arabia, United Arab Emirates, Bahrain, and Egypt.
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