GreatCall, Inc., a leader in wireless services that enable people to stay connected, safe and healthy?, announces a new collaboration with Experian's ProtectMyID®, a full-service provider of identity protection and resolution. Beginning January 13, 2012, GreatCall customers who purchase the award-winning and easy-to-use Jitterbug cell phone will be eligible to receive a free, one-year membership to ProtectMyID. By combining an identity protection product with innovative GreatCall apps and services, such as 5Star Urgent Response? for help in any situation or LiveNurse? for 24/7 health advice from registered nurses, Jitterbug customers will now be protected.

"Experian's ProtectMyID is the perfect partner for GreatCall to expand our comprehensive offering of safety solutions," said Bill Kuncz, CFO for GreatCall. "This invaluable service will help our customers manage their credit risk, detect fraud and protect their identity."

Feeling secure about your personal finance information is just as important as feeling confident about your physical well-being. However, research shows that identity theft is still a significant problem for consumers, including:

  • Approximately 15 million1 United States residents have their identities used fraudulently each year with financial losses totaling upwards of $50 billion.
  • Credit and debit card fraud ranks No. 1 among current forms of fraud, with 81 percent of people saying2 they have been impacted by payment card incidents in 2010.
  • Identity theft of people age 50 and older represented3 about 28 percent of the total cases in 2010.

"Identity theft is a crime of convenience, and the growing proliferation of online activities and sharing of information is creating a gold mine for identity thieves," said Ken Chaplin, senior vice president of marketing for Experian's ProtectMyID. ProtectMyID will help new Jitterbug users protect themselves from identity theft."

As part of the free year of protection, Jitterbug customers will benefit from comprehensive financial protection that includes:

  • One free year of identity protection from Experian's ProtectMyID Alert (up to a $100 value)
  • A copy of an Experian credit report to check for unauthorized accounts
  • Daily monitoring of 50 leading indicators of identity theft
  • Early warning Surveillance Alerts?
  • Toll-free access to Experian-trained Identity Theft Resolution Agents
  • $1 million Identity Theft Insurance with a $0 deductible*

For more information about GreatCall: www.greatcall.com.
For more information about Experian's ProtectMyID:www.protectmyid.com.
To access company logo and high resolution images, please visit: www.greatcall.com/assets.
Follow GreatCall on Twitter: @GreatCallInc, and on Facebook: www.facebook.com/greatcall.

* Identity Theft Insurance underwritten by insurance company subsidiaries or affiliates of Chartis Inc. Please refer to the actual policies for complete terms, conditions, and exclusions of coverage.

About GreatCall, Inc.

GreatCall differentiates itself as a company of "People You Can Count On®" to deliver wireless services focused on helping to keep customers connected, safe and healthy?. The company stands apart from other wireless services providers through its simplified, personalized and humanized approach, as well as its commitment to providing a high quality customer service experience. The company has been widely praised for its ability to deliver the benefits of innovation and technology in a meaningful and easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall's services, apps, cell phone handsets, including the new 5Star Urgent Response are sold nationwide at leading retailers such as Walmart, Best Buy, Sears, Meijer, Radio Shack Dealer Franchise, Fry's Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at GreatCall.com. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.greatcall.com.

About Experian's ProtectMyID

ProtectMyID is a leading, full-service provider of identity theft detection, protection and resolution. ProtectMyID offers comprehensive identity theft protection products supported by experienced identity theft resolution professionals who deliver personal attention that customers can rely on. ProtectMyID.com is a Website owned by ConsumerInfo.com, Inc., an Experian company. For more information about how ProtectMyID helps consumers protect themselves against identity theft, please visit http://www.ProtectMyID.com.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit www.experianplc.com

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

1 Source: "Identity Theft Victim Statistics" By www.IdentityTheft.Info, 2010, http://www.identitytheft.info/victims.aspx
2 Source: "Faces of Fraud: Fighting Back" Survey, By BankInfoSecurity.com, December 27, 2010, http://www.bankinfosecurity.com/articles.php?art_id=3206&opg=1
3 Source: "Seniors Must Be Protected Against Identity Theft" By Staff, 2010, http://www.id-theft-security.com/lifelock-blog/2011/11/seniors-must-be-protected-against-identity-theft/

Grayling Connecting Point for GreatCall:
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tanya.jeffers@graylingcp.com
Jessica Cooper
415-442-4036 direct
650-515-2071 cell
jessica.cooper@graylingcp.com
or
Experian?s ProtectMyID Contact:
Corie Jackson, 323-202-1075
corie.jackson@edelman.com