Experian has partnered with Audiens. The partnership will combine Experian’s data and powerful modeling system, which is capable of analysing vast amounts of information sources into useful insight, with Audiens technology platform. This means that Experian’s insight will now be available on the main Demand Side Platforms, such as AppNexus, DBM, The Trade Desk, Adform, Adobe…etc. It will help companies further refine and improve their media plan targeting and deliver more cost-effective data-driven campaigns.