Tour Tourism, Dry Tripping and Go-ccasions Among 2024 Leading Trip Types
Half of Travellers Expected to Adopt Generative AI in 2024
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The 2024 Set-jetting Forecast: For 2023, Expedia predicted travellers would turn to television sets and movie screens for travel inspiration. They did, and the trend shows no signs of stopping in 2024. More than half of travellers say they've researched or booked a trip to a destination after seeing it on a TV show or movie, and 1 in 4 admit that TV shows and films are even more influential on their travel plans than they were before. In fact, travellers say TV shows influence their travel decisions more than Instagram,
Given the popularity of this travel trend, Expedia,
Thailand inspired by "The White Lotus" season 3.Romania inspired by "Wednesday" season 2.Malta inspired by the new "Gladiator 2" film.Paris inspired by "Emily inParis " season 4.Scottish Highlands inspired by the remaining seasons of "Outlander."London ,Bath andWindsor, UK inspired by the new season of "Bridgerton" and "The Crown" season 6.Korea inspired by "Squid Game" season 2.Florida Keys & Bahamas inspired by the new Apple TV show "Bad Monkey."Australia inspired by bothBaz Luhrmann's "Faraway Downs" and the Mad Max prequel "Furiosa."Greece inspired by new spy action thriller "Argylle."
Expedia ‒ Destination Dupes: The "dupe" trend — affordable alternatives to popular products — that has flooded
The 2024 destination dupes all experienced a notable uptick in searches1 over the past year. In fact, global searches for the top 5 destinations on the list more than doubled YoY.**
Taipei (dupe forSeoul )Pattaya (dupe forBangkok )- Paros (dupe for
Santorini ) - Curaçao (dupe for
St. Martin ) Perth (dupe forSydney )Liverpool (dupe forLondon )- Palermo (dupe for
Lisbon ) - Québec City (dupe for
Geneva ) Sapporo (dupe for Zermatt)Memphis (dupe forNashville )
Expedia ‒ Tour Tourism: In 2023, the cultural impact of the Eras and Renaissance tours was undeniable, driving ticket sales but also travel and tourism. Expedia predicts that Tour Tourism will continue to thrive in 2024. Nearly 70 per cent of survey respondents say they are more likely to travel to a concert outside their own town, with over 40 per cent saying they'd travel for a concert as an excuse to visit a new place. In a new twist to Tour Tourism perhaps driven by ticket prices, 30 per cent of travellers say they would travel outside of their home city for a concert because tickets were cheaper elsewhere. Unexpected places on Expedia's list of top tour tourism destinations are
More than 40 per cent of travellers say they are likely to book a detox trip in the next year, and half of travellers say they would be interested in staying at hotels that offer easily accessible alcohol-free beverage options. One in 4 say the top reason for drinking less on vacation is to stay in control and feel better emotionally and physically, and surprisingly, attending sporting events was the top reason travellers said they'd be likely to reduce alcohol consumption while travelling.
Hotels.com ‒ Vibe Check-in: Beyond searching for specific amenities or star ratings, a hotel's overall "vibe" is becoming a strong indicator of travellers' hotel choices. Guest reviews mentioning the word "vibe" have increased an average of 1,090 per cent YoY,2 and 9 out of 10 travellers say the vibe of a hotel is important when booking.
Travellers are seeking a variety of vibes when searching for hotels from "Modern Vibe" and "Industrial Vibe" to "
Vrbo ‒ Go-ccasions: Puppymoons, First-date-iversaries, and Plate Dates are in the cards for travellers in 2024. One in 4 say they are looking for 'any excuse' to get away with their loved ones. With one-third of travellers planning to take more trips with family and friends next year than in 2023, they're going all in on identifying occasions to book a getaway to a private vacation home to celebrate together.
In addition to annual anniversaries and milestone birthdays, interestingly, work-related occasions are one of the most popular trip catalysts — many travellers would book a weekender to celebrate retirement, getting a new job, a promotion, or quitting a job.
Vrbo: Outside In: With pickleball becoming one of the fastest-growing sports, it's no surprise that outdoor amenities, like pickleball courts and cold plunges, are dictating what private vacation homes families and friends are booking for group getaways. Survey data shows that 42 per cent of travellers book vacation homes with amenities they either cannot afford to have at home, or that they want to try out before they buy themselves. Furthermore, nearly 30 per cent say they would choose a vacation home with outdoor amenities, so they'd never have to leave the property.
The trending types of outdoor amenities travellers want:
- Relaxation and rejuvenation: properties with a hot tub, cold plunge or barrel sauna.
- Roaring fires: vacation homes with a fire pit, barbecue or outdoor kitchen.
- Sports and recreation: properties that have amenities like ping-pong tables, padel tennis courts, pickleball courts and lawn games.
- Fresh produce: vacation homes with access to fruit trees or a vegetable patch.
Gen
What's driving this trend? Generative AI's ability to simplify planning and shopping through a conversation. Nearly 40 per cent of travellers say they would use this tech to find the perfect stay, 35 per cent would plan activities and things to do, 33 per cent would compare flight options, and 20 per cent of travellers would change or cancel their travel plans.
To further explore Unpack '24, visit expedia.ca/travel-trends-unpack-24 and download the full report.
Notes to the editor:
*Set-jetting stats:4
- The first two seasons of "The White Lotus" drove a 300 per cent increase in travel demand to
Hawaii andSicily . - Following the release of "Wednesday" on Netflix, Expedia saw a 150 per cent increase in travel searches for
Romania . - Expedia saw a 200 per cent increase in searches to
Paris after "Emily inParis " debuted its previous season. - Searches for
Richmond inLondon increased by 160 per cent after season 2 of "Ted Lasso " aired, and they doubled after season 3 aired.U.S. fans accounted for 65 per cent of searches, followed by Australians, Canadians, Brits and the Japanese. - Searches for
Chicago increased by 45 per cent following the first season of "The Bear." - Searches for
Norway increased by more than 65 per cent after "Succession" aired its final season.
**Destination Dupe stats:
Percentage increase in flight searches YoY
Taipei (dupe forSeoul ) - 2,786 per centPattaya (dupe forBangkok ) – 249 per cent- Paros (dupe for
Santorini ) -193 per cent - Curaçao (dupe for
St. Martin ) – 185 per cent Perth (dupe forSydney ) – 109 per centLiverpool (dupe forLondon ) – 97 per cent- Palermo (dupe for
Lisbon ) – 89 per cent - Québec City (dupe for
Geneva ) – 60 per cent Sapporo (dupe for Zermatt) – 38 per centMemphis (dupe forNashville ) – 16 per cent
***Tour Tourism stats: Expedia analyzed the average daily rates for accommodations in cities around the world with major arenas and music venues that will host the world's hottest pop and rock stars in 2024. Below are 10 destinations where fans can snag a hotel room for less than
Some big-name artists who will be stopping in those cities on tour next year include: Coldplay,
Global List:
Kuala Lumpur – average hotel night$125 Edmonton, Canada – average hotel night$148 Mexico City, Mexico – average hotel night$164 Warsaw, Poland – average hotel night$164 Birmingham, UK – average hotel night$175 Houston, Texas – average hotel night$179 Antwerp, Belgium – average hotel night$193 Tokyo, Japan – average hotel night$203 Perth, Australia – average hotel night$204 Detroit, Michigan – average hotel night$205
****Dry Tripping hotels and resorts around the world:
Somerton Lodge ,U.K. is a charming and dry hotel.- The Rhadana Kuta Bali is a thematic boutique hotel and the first certified halal hotel in Bali.
- Revival
Baltimore launched a local zero-proof cocktail program by a sober bar manager and mixologist. - The Merrion Hotel in
Ireland "distills" its own nonalcoholic gin. Ette Hotel inOrlando is home to stunning mocktails devised by a master mixologist and zero-proof bars.- The Rosewood Phuket offers a daily mocktail workshop for guests for a fee.
Wynn Las Vegas features "Drinking Well," a zero-proof cocktail program developed by a master mixologist at the resort with innovative ingredients like reishi mushrooms, lion's mane, ashwagandha and maca.
*****Vibe Check-in Stats
The top 15 vibes according to reviews on the
The most unique vibes according to reviews on the
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Methodology
The research was conducted on behalf of Expedia Brands (Expedia,
1 Based on global flight data on Expedia POS from
2 Based on hotel review data on
3 Planes, Trains, and Large Language Models, NRG Thought Leadership Report -
4 Based on global search data on Expedia and
5 Based on average daily rate for hotels on Expedia global POSa from
6 Based on hotel review data on
SOURCE
© Canada Newswire, source