ESI Group announced the appointment of Francis Griffiths as Executive Vice President of Sales, effective October 1, 2021. He will report to Mike Salari, Corporate COO Revenue Generation, and join the leadership team of Cristel de Rouvray, CEO of the Group. He will be based in the United Kingdom. Francis Griffiths, is a long-standing executive with more than thirty years of experience in the realms of business and technology. He brings to ESI an impressive track record of growth in Test & Measurement, Simulation and Industrial Automation in various industries including Automotive, Aerospace, Heavy Machinery, Communications, Energy, and Electronics. From this point onwards, Francis will be entrusted with leading and overseeing the global activities for the company’s sellers and setting the strategy for the sales organization at ESI. He will also be in charge of setting up and driving the transformation of the sales organization in accordance with the objectives of the 3-year plan, the details of which will be announced on October 5th during ESI’s Investor’s conference. Prior to joining ESI, Francis held several roles within NI for 29 years, among them European Vice President of Sales and Senior Vice President of Global Sales, Field Marketing and Operations. More recently he founded Maiple.