STX Entertainment and STX Digital that respected technology executive James Loftus is joining STX as Senior Vice President of Business Development and Operations, STX Digital. STX Entertainment specializes in the production, marketing, and distribution of talent-driven motion picture, television and digital content and, in this new role, Loftus will be responsible for strategizing and accelerating business initiatives, partnerships and growth in the digital arena for the company. Loftus comes to STX with deep experience advising media companies on strategic planning, partnerships, and mergers and acquisitions.

He joins STX from Andreessen Horowitz (a16z), where he was a partner. He will be based out of STX's newly established offices in Cupertino, California, dividing his time between Northern California and the company's Burbank headquarters.