* Visible balance encourages pre-paid mobile users to go beyond voice

  * Helps 24 million Mobinil subscribers in Egypt and potentially 3.3 billion
    users worldwide
  * Converged charging and billing reduces costs for operators

Today, 72 percent of the world's 4.6 billion mobile subscribers use pre-paid
services. A big barrier to these mobile users spending more is that they can't
see their current balance. Being able to keep track of how much they have left
to spend, on the other hand, makes users more willing to splurge on mobile
internet and messaging.

In Egypt, where most people use pre-paid services, subscribers are taking
control of their spending thanks to a charging system from Ericsson
(NASDAQ:ERIC). The country's leading mobile operator, Mobinil, is modernizing
its charging system serving over 24 million subscribers across the nation.

Mobinil will be able to provide more benefits to its customers as it ensures
full control and flexibility over the different offers provided to them. It also
improves the company's marketing capabilities, via customer segmentation, and
the fast time to market the different promotional campaigns introduced to the
market. The new system instantly calculates any type of transaction and offers
both the consumer and operator access to the current balance.

Mobinil  CEO  Hassan  Kabbani  stated,  "Mobinil's successful completion of this
important  and historical milestone is a confirmation of our continuous and long
term  investments into  our network  and IT  infrastructures on which our valued
customers  rely  for  their  communications.   Our  commitment is to leverage on
innovative  and responsive  partners, such  as Ericsson,  that can help us offer
customized  and  tailor-made  services  to  suit  our  customers' diverse needs.
Ericsson's leading capabilities in revenue management systems perfectly fits our
needs for developing our offering and services."

Jan Wäreby, Senior Vice President and head of Business Unit Multimedia at
Ericsson says; "Revenue management is becoming increasingly important for
operators. By converging charging and billing, operators can reduce operational
costs and offer much better service. Ericsson has performed over 50 similar
transformation projects, replacing legacy systems by one single platform in live
networks. These are complex projects since they require the seamless transfer of
existing subscribers and services to a completely new system."

About 250 service providers around the world are using Ericsson and LHS's
charging and billing solutions with more than one billion consumers.

Notes to editors:

Photo of Jan Wäreby
<http://www.ericsson.com/ericsson/press/photos/management.shtml>

Jan Wäreby profile on You Tube <http://www.youtube.com/watch?v=wLPleRqR12g>
Press backgrounder: Real-time revenue management


Our multimedia content is available at the broadcast room
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Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

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E-mail: investor.relations@ericsson.com 


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[HUG#1395590]





    Press release in PDF: http://hugin.info/1061/R/1395590/352321.pdf