The new offering from
The launch includes new use cases based upon data that reveals consumers are ready to take the next step and pay for eSIM services.
The eSIM solution is being introduced to remove physical SIM cards for improved user experience. It is also beneficial for device manufacturers, where devices can be designed with end-users and consumers in focus.
The eSIM solution offers remote provisioning of user profiles and device management, key functions that enable communication service providers (CSPs) to manage user profiles in a more flexible way. Good user experience of the services requires management of both devices and network elements.
The creation of the solution began from the consumer perspective and is based on data showing that consumers want to use and are willing to pay for eSIM services. A consumer survey, carried out in five countries and representing approximately 200 million smartphone users, supports the creation of six eSIM-based use cases:
Connected devices - Easily add on other devices to an existing bundle in a few clicks
Try and buy - Try out new offerings for 3-4 days before purchase, for example
Travel specials - Use a local data tariff for surfing - billed by home operator
Connectivity insurance - When the user has no network coverage and needs to make an important call or send a message, any mobile network can be used
Marketing campaigns - Flexible business and marketplace model used by other companies for special launches
Events - Flexible business and marketplace model used by event organizers
Based on the survey data, the estimated potential is around 10-15 percent revenue growth per eSIM smartphone subscriber. Initially, the largest contributor is expected to be connected devices.
Monica Zethzon, Head of Solution Area Communication Services at
Assessing the available market for devices, Ovum's eSIM 'Device Sales Forecast Report: 2019-24', published in
Further, eSIM devices are predicted to grow annually by 60 percent CAGR, thanks to the efficient and automated support for end-to-end onboarding of these devices.
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