Equifax Inc. announced that Lendmark Financial Services now uses Equifax Ignite and InterConnect solutions to better qualify and deliver meaningful customer offers, more accurately assess risk, and serve their customers in a more efficient way. InterConnect is a versatile, cloud-based SaaS decision management platform that enables businesses to define and execute their decision policies at point of sale with streamlined execution. Businesses gain accelerated time-to-insights using orchestrated access to a vast library of data sources. These assets help businesses develop customized attributes and scorecards for more refined and precise decisions that help achieve business growth goals while minimizing risk. With Ignite, lenders have the ability to analyze decision outcomes made through InterConnect. Those decisions, combined with loan performance data available in Ignite, have the potential to give lenders more insight than they may be able to achieve with in-house tools or competing market solutions. This combination of decision outcomes and data points are not typically easy to obtain enables lenders to quickly monitor and adjust their decision rules used in InterConnect.