Entravision Communications Corporation announced the promotions of Lilly Gonzalez to Executive Vice President of Integrated Marketing Solutions (EVP - IMS), East Coast, and Humberto Hormaza to Senior Vice President, Integrated Marketing Solutions (SVP - IMS), Orlando, effective immediately. As a Regional Executive Vice President of Integrated Marketing Solutions, Lilly Gonzalez will serve as the team leader for all of Entravision'sEast Coast cross-platform assets, including Washington D.C., Hagerstown, MD, Boston, MA, Hartford-Springfield, CT, Orlando, FL and Tampa, FL. She will be responsible for developing and executing hyper-local marketing packages for corporate and national initiatives, as well as providing analyses of regional audiences, advertisers and public affairs.

Gonzalez will report directly to Mario M. Carrera, Entravision's Chief Revenue Officer. She most recently served as Entravision's Senior Vice President, Integrated Marketing Solutions, Orlando. Succeeding Gonzalez, Humberto Hormaza has been promoted to Senior Vice President, Integrated Marketing Solutions, Orlando.

As a Senior Vice President of Integrated Marketing Solutions, Hormaza will be responsible for driving client-based marketing campaigns and supporting Gonzalez in the Orlando market. He is a seasoned media executive, with more than 13 years of experience in the Hispanic entertainment industry. Hormaza previously served as a Vice President of Integrated Marketing Solutions for Entravision's WVEN-TV, WOTF-TV and WNUE-FM stations.

Gonzalez will closely manage and collaborate with all local Senior Vice Presidents of Integrated Marketing Solutions, including Hormaza, as well as Entravision's operations, finance, strategy, and communications departments.