Enthusiast Gaming Holdings Inc. announced a partnership with Mondelez International's SOUR PATCH KIDS® to launch the SOUR PATCH KIDS Fruit Fight Tournament, which will be hosted on NFL Tuesday Night Gaming's channels beginning in February 2023. The tournament is a collaboration among Enthusiast Gaming, SOUR PATCH KIDS, and media agency Spark Foundry to amplify the SOUR PATCH KIDS Fruit Fight campaign among the gaming community. The SOUR PATCH KIDS Fruit Fight tournament invites eligible adult gamers to enter for a chance to be selected to compete against each other in fruit-themed teams, inspired by SOUR PATCH KIDS fruit flavors: grape, peach, watermelon, and strawberry, to see which fruit flavor comes out on top.

Selected contestants will have the chance to win a prize pack that includes anew gaming setup, SOUR PATCH KIDS candy, and tickets to a 2023-2024 NFL game.