Thin Film Electronics ASA announced Campari America as a new customer. Campari America is using Thinfilm’s NFC mobile marketing solution to enable consumers to purchase its spirits brands by tapping their smartphone to a ‘connected’ refrigerator magnet. Once tapped, the magnets – which feature Thinfilm’s NFC SpeedTap™ tags and fully integrate with its CNECT™ cloud-based platform – take consumers to a product page on Drizly, the popular beer, wine, and spirits consumer-delivery platform. Consumers are then able to add the item to their cart and immediately check out, all in one cohesive mobile experience. The Campari collaboration marks a strong start to 2018 for Thinfilm and builds on the momentum the Company established through the fourth quarter of last year. Key announcements, transactions, and updates include the following: Growing customer base: Thinfilm now has a total of over two dozen in-market customers covering a range of vertical markets, including wine & spirits, craft beer, beverages, OTC pharma, cosmetics, tobacco, consumer electronics, and specialty foods Compelling case studies – Thinfilm has now published four case studies that demonstrate the effectiveness of using NFC for mobile marketing; consumer tapping activity is on the rise and NFC has been shown to outperform conventional marketing channels like social platforms and display banners CNECT Platform enhancements – Version 2.0 of the software is targeted for release in Second Quarter and will feature functionality enhancements and a new user interface; as of year-end 2017, 441 companies had registered on the cloud-based portal More conversion partners and standard NFC conversion options – Thinfilm continues to add to its list of qualified conversion partners around the globe; the Company now offers more than a dozen NFC tag conversion options, including converted labels, folded cartons, ElastiTags, conventional hang tags, drink coasters, bottle neck-collars, coupons, magnets, and direct mailers.