31 January, 2013 du launches the BlackBerry Z10 smartphone powered by BlackBerry 10 in the UAE

Dubai, UAE - du today launched the new BlackBerry® Z10 smartphone powered by BlackBerry® 10 in the UAE. The new BlackBerry Z10 is the first smartphone based on the re-designed, re-engineered and re-invented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience. The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and offers customers a smarter experience that continuously adapts to their needs.

BlackBerry lovers who can't wait for the new BlackBerry Z10 smartphone can pre-order it from any du Shop from 31 January 2013. A deposit of AED200 is required to secure the smartphone, with the remaining amount payable either in full or by installment through du's Easy Payment Plan for both Pay as you Go® and postpaid (monthly plan) customers. Customers who have pre-ordered will be informed via SMS once their BlackBerry Z10 is ready for collection.

Customers can also avail of a 0% interest installment plan for AED 255 a month for 12-months including a 1GB of data per month discounted at 60%, worth AED 739. du is also launching an introductory special offer for BlackBerry Z10 customers, with 100MB free on the BlackBerry National subscription package for 6-months, worth AED 300 when buying the new BlackBerry Z10 smartphone. 

Customers with credit cards from Abu Dhabi Commercial Bank, Emirates NBD, Mashreq Bank, or National Bank of Abu Dhabi can currently enjoy this introductory special offer on all BlackBerry subscription packages and choose installment payments over a 12-month period. The offer is only available at du Shops.

Customers subscribing to du's Easy Payment Plan before 10 April 2013 will benefit from the Early Advantage offer with any of du's postpaid (monthly plan) or Pay-as-You-Go® plans, and enjoy additional complementary data!
• Elite and Emirati Plans customers will receive 4GB of data for free per month for 3-months, worth AED 600
• Pay as You Go® customers get 4GB of free data for 90 days, worth AED 200
• Customers can subscribe to any of du's existing BlackBerry packages starting from AED 50

du business plans for BlackBerry Z10 customers are also loaded with benefits and value, and are available at no upfront cost for Business Super Plan and Premier Plan customers.

For more information on the BlackBerry Z10 smartphone and du's pricing plans, please visit du.ae/blackberry10, or www.blackberry.com/BlackBerry10.

Farid Faraidooni, Chief Commercial Officer, du, said: "We are pleased to offer our customers the all-new BlackBerry Z10 smartphone, which comes with a striking design, user friendly interface, and state-of-the-art features. We encourage BlackBerry fans to visit early in order to avoid disappointment; those who have pre-booked will have priority access to the new smartphone at its launch."

"The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with network and service plans from du, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, easy access to multiple social networks, and the peace of mind that BlackBerry security gives them," said Carlo Chiarello, EVP, Global Smartphone Business at RIM.

With BlackBerry 10, every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:

• Peek and Flow into the BlackBerry Hub -  A new mobile computing paradigm where  what matters to customers is always only one swipe away
• Keyboard -  Understands and adapts to customers, so they can type faster and more accurately
• BBM™ (BlackBerry® Messenger) -  Allows customers to share things with the people that matter to them in an instant
• BlackBerry® Balance™ technology - Protects what is important to customers and the businesses they work for

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited. RIM is not responsible for any third party products or services.

Tags:

distributed by