Emirates Integrated Telecomm. Co. PJSC : du is the exclusive Knowledge Partner of the m+Health Conference

24 January, 2012 du is the exclusive Knowledge Partner of the m+Health Conference

Dubai, UAE, 24 January 2012: du is proud to be the exclusive Knowledge Partner of the M+Health (www.mplushealth.com) Conference, which is the first ever mobile health conference at Arab Health 2012. Scheduled to be held on 24 January, this one day conference is a forum where leading authorities in the clinical and technological domains of mobile health will converge and share their collective experience and understanding of this exciting new area that could augment effective healthcare delivery.

This (Continuing Medical Education) CME accredited program promises to be unique by including physicians and healthcare professionals, creating an opportunity to be the 'voice of the clinician'. With all healthcare stakeholders present, the conference will include discussions on realistic approaches to sustainable business and clinical models, and will conclude by inviting government and regulatory entities to share their vision of a way forward to improve the state of healthcare in the Middle East.  

"Across the region there is already a huge burden on healthcare systems due to rising costs, scarce resources and lack of capacity. Mobile health technology will enable medical professionals to manage many patients remotely, by monitoring conditions in real time and sharing vital statistical information between the healthcare provider and the patient. As a progressive telecom service provider, we are perhaps best positioned to offer our expertise to maximise emerging technologies that can improve physician productivity and patient care utilizing 3G mobile hotspots, wireless medical/monitoring devices, tablet computers, and smartphones," commented Farid Faraidooni, Chief Commercial Officer, du.

At du, it is the goal to innovate and deliver services and value in all customer and enterprise segments. du has launched a portfolio of current and future products collectively branded as Smart Health, which is constantly expanding. The current portfolio includes the announcement of a strategic partnership with Mobile Doctors 24-7 International and supporting their Round the Clock Physician Help Lines; Health Text, a bouquet of SMS-based content services to encourage people to stay healthy (e.g. Live Well) in partnership with PurpleTeal; and Health Link, a strategic partnership with Ericsson to deliver remote health for the management of chronic diseases.

"We live in exciting times where distance and reach have no boundaries. Increasing citizen expectations, better wellness and healthcare awareness, a very encouraging penetration of mobile technologies, an active digitally social life and changing lifestyles, all require solutions for a better quality of life. This can be achieved as a result of a successful integration between healthcare and technology. Our future endeavors will further explore aspects of the mobile health ecosystem by involving all relevant stakeholders including technological partners, healthcare, regulatory and insurance organizations, pharmaceutical organizations and world health agencies. We are constantly developing innovative ways to bring mobility to healthcare," added Santanu Biswas, Director of eHealth Services at du and Chairman of the M+Health conference.

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