Emirates Integrated Telecomm. Co. PJSC : Subhra Das honoured with prestigious New Global Indian Excellence Award

24 January, 2012 Subhra Das honoured with prestigious New Global Indian Excellence Award

Dubai, UAE, 24 January 2012: In a sterling acknowledgement of his calibre and achievements, Subhra Das, Senior Vice President of Marketing and Customer Experience at du, has been awarded with the prestigious New Global Indian (NGI) Excellence Award for "Global Leadership in Marketing & Branding."  Das was presented with his award at a glittering ceremony held on the eve of the Pravasi Bhartiya Diwas, or Non-Resident Indian Day (January 9), in Jaipur, India. The event was attended by several Cabinet Ministers of the Government of Rajasthan, distinguished representatives of Indian industry, notable members of the Indian diaspora and some prominent Bollywood personalities. 

Some of the other recipients of the honour are - Prof. Asit K Biswas, President, Third World Centre for Water Management, Mexico; Narpat Bhandari, Entrepreneur and visionary from Silicon Valley, USA; Mahen Utchanah, former Tourism Minister, Mauritius; Dr. Zulekha Daud, Managing Director, Zulekha Healthcare Group, UAE; Prof. Mohan Gautam, Chancellor, European University for West and East, Holland, Mitul Desai, Senior Advisor, US, Department of State. Das is one of the youngest recipients of the Excellence awards.
New Global Indian Excellence Awards recognizes those who have made a difference in their professions or businesses, and positively impacted upon the lives of others. These awards of excellence are also designed to honour individuals and organizations that recognize the important connection between humankind and nature, to celebrate their success and inspire others to make such exceptional behavior the norm. Bharatiya Pravasi Divas is organized by the Government of India in collaboration with the Confederation of Indian Industries (CII).
"It is a great honour to receive this award. I would like to thank NGI and the Indian diaspora for recognising my achievements, and for placing me amongst such awe-inspiring company as my fellow award recipients," said Das. "With the support and encouragement of our company's leadership, my team and I are dedicated to providing our customers with very innovative and experience-rich value propositions, thus adding "life to life."  It is a real pleasure to know that our work has captured the attention of many overseas and I am deeply humbled by being considered as an exemplary Non-Resident Indian."

"This is a moment of intense pride for me and my colleagues, as Subhra is a vibrant, vital member of our corporate family. From a start-up company in 2007 to achieving more than 45% market share in mobile in less than 5 years in an over-penetrated telecom sector is a remarkable feat by any means, globally.  A lot of the credit of this success is due to Subhra and his team for this stellar performance. Also, his contribution to Marketing and improving the customer experience has been remarkable and imperative to the evolution of our brand, leading the charge and enabling the success that we enjoy today. On behalf of all of our colleagues, I would like to congratulate Subhra on this significant occasion. This is a very well deserved recognition," said Osman Sultan, CEO, du.

Under his guidance, the Marketing team at du has realised several major achievements and taken the company to new heights. Das has previously been ranked 23rd in Communicate magazine's Power List, a listing of MENA's 50 most powerful people in the media, marketing and advertising industry; he was also nominated in 2011 for Marketing Person of the Year at the MENA Effies Awards. He is an engineer by qualification and an alumnus of the elite Harvard Business School and the prestigious Indian Institute of Management, Ahmedabad in India.

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