Emaar Properties PJSC on January 19, 2013 announced another project in Downtown area and sale of The Address Residence Fountain Views will be started in a week. The Address Residence Fountain Views marks the first launch of residential property by the global property developer in 2013. This follows the overwhelming response to the launch of serviced residences in The Address The BLVD, also in Downtown Dubai, and premium villas in Arabian Ranches, highlighting the robust performance of the city's property sector led by all-round economic growth.

The developer of iconic real estate assets claimed that this is the first exclusive serviced residences in Downtown Dubai. The property giant announced that the public launch will be on January 26, 2013 and prior online registration will commence on coming January 29, 2013. With Downtown Dubai hosting over 60 million visitors to become the world's most visited destination, the new dedicated serviced residences are a distinctive investment opportunity, billed to be a home for the city's residents and a second home for tourists from around the world, who wish for short or long stays in Dubai.

An integral part of the expansion of The Dubai Mall, The Address Residence Fountain Views is directly linked to the shopping and entertainment destination, with all residences also opening to spectacular views of Burj Khalifa, the world's tallest building, and The Dubai Fountain, the world's tallest performing fountain. Offering an unparalleled lifestyle choice, The Address Residence Fountain Views is a 55-level dedicated serviced residences development. With only 280 residences, all to be serviced by the professional team of The Address Hotels Resorts, the newest lifestyle development in Downtown Dubai offers investors the choice of spacious 1, 2, 3-bedroom, and 4-bedroom apartments.